Pre, pending, and new movers – all in spending mode
The CC360® New Mover Database
Building Loyalty During Life's Biggest Transition
Moving is one of the most significant life events consumers experience and often triggers immediate demand for a wide range of products and services. From insurance, financial services, and telecommunications to home services, furniture, appliances, and retail purchases, movers represent one of the most responsive consumer audiences available to marketers.
The CC360® Mover Database helps organizations identify and engage consumers before, during, and after relocation. By reaching movers at critical points throughout the moving journey, organizations can improve customer acquisition, strengthen customer relationships, and build long-term loyalty.
Industry Insights & Perspectives
New Movers
The CC360® New Mover Database is built from multiple sources and refreshed weekly to help organizations identify and engage consumers shortly after relocation, when demand for products and services is often at its highest.
More than 70% of records include prior address information, providing a more complete view of the consumer across both the previous and current residence. This continuity helps support audience development, customer acquisition, analytics, and marketing initiatives by preserving valuable consumer attributes and insights throughout the moving journey.
Source types include publisher change-of-address information, customer-reported moves, deed transactions, utility connections, and other mover-related indicators.
Pre and Pending movers
CC360® Pre Mover and Pending Mover data helps organizations identify homeowners who are preparing to relocate, including those who have recently listed their homes for sale or are actively under contract.
Sourced from a combination of real estate listings, consumer response data, surveys, and public records, these audiences provide an opportunity to engage consumers before a move occurs and while purchase decisions are actively being made.
Sample Fields Include:
List Price, Listing Date, Number of Bedrooms, Number of Bathrooms, Square Footage, and more.
Hygiene:
Records undergo extensive hygiene and verification processes on a weekly basis to support data quality, accuracy, and deliverability.
Use cases include:
Customer Acquisition, Audience Development, Direct Mail, Digital Audience Activation, Data Enrichment, Analytics & Insights, and Market Trend Analysis.
Available for:
Direct Mail, Display Advertising, Mobile Advertising, Connected TV (CTV), Social Media Activation, and Multi-Channel Marketing Programs.
Sample Fields Include:
List price, list date, # of beds, # of baths, square footage, and more.
Hygiene:
All records are run through extensive hygiene and DPV verification for maximum deliverability.
Use cases include:
Customer acquisition, data enrichment, customer profiling, insights and analytics, and home market trends analysis.
Available for:
Direct mail, display, mobile, CTV and OTT, social, and multi-channel marketing.
The Details On The Data
Looking for counts, audience recommendations, attribute availability, or information about our flexible data licensing options?
The Proof Is In The Results
New Mover Case Studies
Examples of how organizations leverage mover data to drive results will be available soon.
Please check back soon for updates.
Driving Results for an Auto Insurance Marketer with Direct Mail Testing
An auto insurance company wanted to explore direct mail as a customer acquisition channel but was unsure how to effectively target the right audience. They needed a strategic approach to test direct mail while ensuring a strong return on investment.
Enhancing Programmatic Media Performance with Intent-Based Digital Audiences
The agency was struggling to improve the effectiveness and impact of its programmatic media campaigns for a few clients, missing the mark on audience needs and facing low engagement and minimal conversions. Current audience targeting efforts lacked the precision necessary to reach users with a high likelihood of converting.
Expanding Dealership Sales with High-Quality Automotive Targeting Data
The OEM was struggling to drive traffic and leads to its network of automotive retail dealerships. Traditional marketing efforts were missing the target audience, resulting in low foot traffic and limited sales conversion opportunities.
Improving CRM Analytics with Data Enrichment
The retailer’s CRM database lacked key customer insights, making it challenging to segment audiences effectively and successfully personalizing marketing efforts. As a result, their email campaigns did not achieve valuable focus on audience needs and customer engagement initiatives were underperforming.
Boosting Campaign Performance with Digital Audiences
The retail brand was experiencing challenges in audience development, specifically reaching relevant customers online, leading to low engagement and poor conversion rates across its digital campaigns. In order to drive sales and increase return on ad spend (ROAS) they needed a more precise targeting strategy to better address audience needs.
Enhancing Direct Mail Campaign Performance with Audience Targeting
The retailer was experiencing declining results from its direct mail campaigns, with low response rates and minimal in-store traffic. They needed to refine targeting efforts to increase relevance and engagement with their mail offers.