Activate Audiences Across Digital Marketing Channels
Digital Audiences
Built from our CC360® data set
Digital audiences are derived from the same trusted consumer data that powers our CC360® solutions, helping organizations activate highly targeted audiences across a variety of digital marketing environments.
Available identifiers include mobile advertising IDs (MAIDs), hashed email addresses (HEMs), and household IP addresses, supporting audience activation, customer acquisition, analytics, and multi-channel marketing initiatives.
Enhanced with a broad range of demographic, household, lifestyle, and behavioral attributes, these audiences help marketers reach relevant consumers with greater precision.
Audience Categories
Demographics:
Age, gender, education, income, families with children, and related demographic attributes.
Home Profiles:
Homeownership, dwelling type, home value, length of residence, and related household attributes.
Relocation Insights:
Pre Movers, Pending Movers, New Movers, and relocation-related audiences.
Occupational Groups:
Blue collar, healthcare professionals, business owners, executives, and other occupational audiences.
Consumer Interests:
Interests related to apparel, books, wellness, home furnishings, entertainment, and more.
Hobbies & Lifestyle:
Food & wine, travel, sports, outdoor activities, hobbies, and lifestyle interests.
Digital audiences can be activated across a variety of marketing environments, helping organizations reach consumers through the channels and platforms most relevant to their marketing objectives.
Leverage Our Taxonomy Of More Than 1,200 Segments
Create and activate highly targeted audiences aligned with your marketing objectives. Whether leveraging existing audience segments or developing custom audiences, our team can help support audience onboarding and activation across leading advertising and social media platforms.
Our Digital Audiences Are Also Available Through:
Our digital audiences are available through many of the industry’s leading audience activation, advertising, and data connectivity platforms, including:
Are You A Snowflake Marketplace Member?
Interested in accessing consumer data through Snowflake?
Contact us to learn more about available data products and access options.