Built from a diverse range of data sources, including transactional data, self-reported surveys, public records, warranty registrations, and publisher-contributed information, the CC360® Consumer Database delivers exceptional scale, depth, and coverage across the U.S. consumer landscape. The database is deterministically constructed and multi-source verified to support data quality, integrity, and consistency.
Its breadth and attribute depth support a wide range of customer acquisition, marketing, audience development, targeting, analytics, and research initiatives. Whether identifying prospective customers, developing targeted audiences, enriching existing records, or supporting advanced analytics, the CC360® Consumer Database provides organizations with the data needed to make more informed marketing decisions.
The CC360® Consumer Database extends beyond basic demographic information to include household, financial, lifestyle, donor, and behavioral attributes that provide a more complete view of the consumer.
From broad audience development initiatives to highly targeted customer acquisition campaigns, marketers can leverage a wide range of attributes and identifiers to support targeting, audience activation, analytics, market research, and marketing performance. Available identifiers include name, postal address, phone, email, hashed email, mobile advertising IDs (MAIDs), and household IP addresses, helping organizations connect data, audiences, and marketing channels more effectively.
Age, Gender, Income, Education, Families with Children
Homeowners, Renters, Dwelling Type, Home Value, Length of Residence
Blue Collar, White Collar, Health Services, Executive and Middle Management, Business Owner
Political, Veteran, Animal, Children, Health, The Arts, Donates by Mail
Age, Gender, Income, Education, Families with Children
Homeowners, Renters, Dwelling Type, Home Value, Pre-, Pending, and New Movers
Blue Collar, White Collar, Health Services, Executive and Middle Mgmt., Business Owner
Political, Veteran, Animal, Children, Health, The Arts, Donates by Mail
Credit Card Owners by Type, Lines of Credit, Net Worth
Apparel, Children’s Products, Food & Wine, Collectibles, Health & Wellness
Books & Reading, Entertainment, Crafts & Hobbies, Sporting, Gaming
Name, Home Address, Phone, Email, MAID, Hashed Email, and HH IP Address
Credit Card Owners by Type, Lines of Credit, Net Worth
Apparel, Children’s Products, Food & Wine, Collectibles, Health & Wellness
Books & Reading, Entertainment, Crafts & Hobbies, Sporting, Gaming
Name, Postal Address, Phone, Email, Hashed Email, Mobile Advertising ID (MAID), and Household IP Address
Built at the individual level, the CC360® Consumer Database is deterministically enhanced with a wide range of consumer attributes and undergoes a comprehensive monthly hygiene process designed to support data quality, integrity, and consistency.
The result is reliable consumer data that organizations can use with confidence across customer acquisition, audience development, analytics, and marketing initiatives.
Through trusted industry partnerships with leading data marketplaces, advertising, and audience activation platforms, the CC360® Consumer Database is available for seamless onboarding, activation, and use across a variety of marketing environments.
Our established marketplace presence and platform relationships help simplify data access, onboarding, and activation, allowing organizations to put consumer data to work more quickly and effectively.
We recognize the importance of consumer privacy and are committed to operating in accordance with applicable U.S. privacy laws and regulations. Our goal is to help organizations leverage data responsibly while maintaining trust, transparency, and accountability.
By balancing data utility with a strong commitment to privacy, we support responsible data use in an increasingly complex regulatory environment.
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