A home security systems provider was facing hurdles in their quest to gain new customers. Their focus was single-family dwelling units, but they were unable to reach new movers before their competitors.
A home improvement retailer had a strong online and physical presence but was not effectively targeting new movers. A lack of segmentation based on dwelling type, home value, age, and income was also a hindrance.
A home goods cataloger with online presence was looking to drive traffic to their e-commerce site. Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition.
A furniture retailer sought to attract new customers to their stores and website. Previous targeting methods failed to reach new movers before their competitors, and targeting factors such as age and income were unavailable.
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